Costa announces Leeds storytelling workshop to inspire local parents
Costa, the nation’s favourite coffee shop has today announced it will host a one-off Leeds storytelling workshop, in response to research revealing that 92%* of parents in the area believe that creating theatre to their storytelling is important when reading to their children.
The storytelling workshop, which will be hosted by leading children’s book author Janet Ellis, is taking place in support of the nationwide Read On. Get On. campaign, which is galvanising the UK to ensure that by 2025 every child is a confident reader by age 11.
The research of over 1,000 parents across the UK also found that 93% of parents in Leeds believe that creating personalities for characters when storytelling to children is imperative to their child’s reading development.
To inspire local families, Janet, who is best known for presenting children’s television programme Blue Peter, is inviting parents to the Leeds Albion Place store on Friday 21st August from 11:00am- 12:00pm, where she will share hints and tips to help bring children’s stories to life. Complimentary Costa Babyccinos will also be available at the event.
Kerry Parkin, Head of CSR at Costa said, “Being a mum myself I know how challenging it can be to keep children interested in reading. Costa is a great place for families to relax, read and enjoy spending time with each other.
Our storytelling workshops have been created with parents in mind, to encourage them to use engaging storytelling techniques to help improve their child’s reading ability. We look forward to seeing as many parents, grandparents and child-minders at our Albion Place store on the 21stAugust.”
Since June 2014, Costa has been supporting Save the Children to train reading volunteers, including Costa’s own employees, to provide one-to-one assistance to primary school children through the charity’s Born to Read programme. Costa’s support is currently helping over 300 children in the UK improve their literacy skills and fulfil their potential through dedicated weekly reading sessions in schools.
Families across the country can find out about their closest storytelling workshop and the Read On. Get On. campaign by visiting www.readongeton.org.uk