While many of us have already made our new year’s resolutions, the fact of the matter is that very few have promised themselves to keep up to date with the latest marketing trends set to emerge in 2019. Still, businesses of all shapes and sizes need to be aware of what is in store if they hope to fully optimise their online presence. This is why we have decided to put together a brief article describing what we can expect to witnesses as some of the ways in which you can keep your organisation functioning smoothly in the midst of so many potential challenges. Without further ado, let’s now take a closer look.
All About Automation
The concept of automation within the online marketing sector has existed for some time and its prevalence is set to continue well into 2019. This arises from the simple fact that businesses need to keep abreast of a fast-paced online retail market and such an ability would be nearly impossible when utilising traditional methods. Some of the primary benefits associated with e-commerce automation include:
- Increased client satisfaction and retention.
- Better levels of customer service.
- The ability to streamline many in-house processes.
- Clarity when dealing with logistical challenges such as bulk orders.
Furthermore, modern marketing automation software will allow business owners to tap into a large online demographic. This offers a higher ROI while also providing a greater sense of insight during specific campaigns. Still, it is important to keep in mind that choosing the correct ecommerce platforms is just as important as the strategies that you hope to deploy in the future. What are some telltale signs of a worthwhile provider?
Cloud-Based Benefits: More Than Meet the Eye
These modern solutions are certainly associated with a greater degree of marketing automation and yet, this is really only the beginning. Their simplistic and intuitive designs have been created for the discrete needs of the start-up business owner and yet, they are just as suitable for very large organisations. The best platforms in the industry also provide a superior sense of integration; taking much of the guesswork out of dealing with legacy systems. It is just as important to mention that the cloud-based nature of e-commerce architecture ensures that important information will not be lost or otherwise corrupted in the event of an in-house network crash. This likewise enables businesses to spend less on IT staff. More funds can therefore be allocated to other important marketing and engagement requirements.
Most experts already agree that 2019 is set to be a red-letter year in terms of online retail sales and marketing. This is why knowing what to expect in advance is important if you hope to continue to enjoy success. This very same reason dictates that modern solutions such as Shopify should be put in place, as they can deliver a host of retail-oriented options with the mere click of a button.