Smirnoff is a dedicated supporter of inclusion, diversity and equality. For over 20 years the brand has demonstrated support for the LGBT+ community.
To mark this Pride season, Smirnoff continues to spread the spirit of love with the launch of a limited edition #chooselove bottle, featuring six exclusive illustrations by British artist Rob Bailey and a bespoke Snapchat Pride Lens – the perfect accompaniment to this summer’s pride celebrations, wrapped in love.
Toasting inclusivity and love in its many forms, the #chooselove limited edition bottles feature six unique illustrations depicting a diverse selection of couples in bold and proud displays of love. The #chooselove bottles are available in six colours, which come together in a pack that forms the distinctive Pride rainbow. A true collector’s item, celebrating open minds, being who you are, loving who you want and letting love win.
Each bottle features a Snapcode, which when scanned using the Snapchat camera, unlocks an exclusive and bespoke Pride Lens, allowing you and your friends to capture and share your celebrations creatively on Snapchat.
The Smirnoff limited edition #chooselove bottle pack will be available from the 6th June in 70cl bottles with a promotional price of £13 each, at Tesco stores nationwide.